samling

Training, mindset, language — we use AI and technology to solve what holds players back, so each player can reach their own goals in life.

• On the pitchFirst, the football career: understanding coaches and teammates, and never hesitating at a club abroad.
• After footballEvery playing career ends. We also think about the language and knowledge a player can use in the life that comes after.

samling— a gathering, bringing together(Norwegian · Swedish · Danish)

In Nordic football, when the national team is called up and the squad comes together, it's called a ‘landslagssamling’. That's where our name comes from: we bring together what a player needs to grow — training, mindset, language — in one place.

The Samling team are former professional footballers and coaches. Today we work across many industries, and we use technology to solve the problems we met on the pitch ourselves.